"Consumers need to be aware that your brand should not only sell products and services, but you are integral to the very experience itself," Raasted says. "Without you, there would be no experience. That's why the multi-platform nature of the story universe is essential. The more platforms in which users can engage, the better."
Claus Raasted has been designing extraordinary experiences for almost a quarter of a century. He is the host of the podcast "The Business of Extraordinary Experiences". He is also a prolific author, with 29 books to his name, and is currently working on "The Role Of Podcasts In Digital Marketing". Raasted also has a past in reality TV, but these days, who hasn't?
Unlike physical conferences where you can end up sitting through content you just don't need, Experience Workshops is delivered entirely online. Dip in and watch the specific talks you need to transform your business, or catch them all. It’s up to you!View the schedule